WHY YOUR “WHY” IS EVERYTHING: A Journey Of Purpose And Fulfilment

The famous business consultant and inspirational speaker Simon Sinek once said, “People don't buy what you do; they buy why you do it.” This isn't just a business mantra - it's a life philosophy that highlights the power of understanding your motivations and purpose in life. Your 'why' is the driving force behind your actions and decisions, and it can potentially change how you live your life.

Ever been asked “why” you did something? It’s a question that pushes us past the surface and gets to the core. In his book, "Start with Why", Simon Sinek dives into the importance of understanding your "why" in order to create a sense of meaning and purpose in your life. This idea extends beyond just business or leadership, and can apply to our everyday lives as well.

Think about it. Every action you take, whether it’s getting out of bed, pursuing a career, or nurturing relationships, has a deeper motivation behind it. But have you ever stopped to ask yourself “why”? Understanding your personal “why” can bring clarity and purpose, helping you navigate life's toughest moments and stay focused on what truly matters. It’s the reason you push through challenges and keep striving toward your goals, even when the going gets tough.

Knowing your “why” also helps you connect with others on a deeper level. When you can clearly communicate your “why,” you tap into something more emotional and meaningful.

Think about the brands and organizations you’re drawn to. It is not just what they sell that gets your attention, it’s something deeper. They have a purpose, a reason for existing that resonates with people. For example, Apple doesn't just sell gadgets, they invite us to “think differently” and question the status quo. It is a mindset that taps into something universal, making us feel like we are part of something bigger.

Finding your “why” is like uncovering a compass within yourself. Suddenly, choices around time, energy, and money become easier because you know where they’re leading. It’s a filter that keeps you focused on what matters and helps steer clear of distractions. But finding your “why” is also personal. Sinek suggests looking back at times in life when you felt truly alive or fulfilled. What was happening in those moments? Often, your “why” is hidden in those memories, waiting for you to uncover it.

For example, maybe your “why” for hitting the gym is to get fit, to feel good, or to achieve a specific fitness goal. When motivation fades, remembering your “why” can be a powerful way to keep going.

For me, my “why” for writing this post is simple: I want to encourage you to ask yourself the big questions and dig a little deeper. I want you to experience the thrill of knowing why you do what you do because I believe that understanding your motivation can lead to a more fulfilling and purposeful life. This is your nudge - a little push to start asking yourself what motivates you and why it matters.

Once you've identified your “why,” keep it front and center. Use it as a compass to guide your decisions. If your “why” is to make a positive impact, you might choose to volunteer, donate, or engage in causes that align with your values. Understanding your “why” also helps you navigate difficult situations and setbacks. When faced with challenges, asking yourself “why” can help cut through the noise and make decisions that align with your goals. It will remind you of what you’re working towards, and use it to keep moving forward.

Ultimately, understanding your “why” isn’t just about motivation—it’s about living a life that feels authentic and meaningful to you. It’s about staying true to your values and making choices that align with who you are. So, take some time to reflect on your “why.” Write it down, share it with others, and let it guide you. You might be surprised at how much more fulfillment you find when you're living in alignment with your deepest motivations.

And remember, discovering your “why” isn’t a one-time event. It’s a journey that evolves as you do. Your “why” may shift and grow with you over time, and that’s part of the adventure. Stay open to new experiences and opportunities, and always be willing to reevaluate your "why" to make sure it still feels authentic and true to you

So, consider this your invitation to dive into your “why.” Think of it as the Star that lights up your journey, guiding you back to what truly matters, again and again. And as you discover it, don’t be surprised to find more joy, purpose, and resilience along the way. Because when you’re living in tandem with your “why,” every moment feels more alive.

“The two most important days in your life are the day you are born and the day you find out why.” - Mark Twain